We have so many options today to market our listings, so many ways to get creative, make them stand out above the rest. Internet marketing is the best way to reach out to potential buyers. The most crucial aspect to successful internet marketing is to catch the eye of the viewer. You can put whatever you want on the internet, but are people going to be interested enough to view it? We see flashy media everyday, all over the internet and TV. I incorporate this into my real estate marketing as well. See below for one example. Enjoy!
Your professional Realtor, Jaclyn Kelley LC, President-Elect Women's Council of Realtors Director Florida Keys Board of Realtors RPAC Chair, Realtors Political Action Committee http://www.youtube.com/watch?v=IZ8kTqMNI9I
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FIRM (Fair Insurance Rates in Monroe) is a grassroots organization formed in February, 2006 comprised entirely of volunteer homeowners and residents who are united to fight against excessive, discriminatory and unaffordable residential, condominium and commercial property insurance rates.
In the first six months after forming, the members of FIRM were able to help repeal a proposed 25% residential windstorm premium increase for Monroe County and went on to further reduce residential rates from Citizens Property Insurance Corporation for Monroe County by over 30%. These reduced rates will remain in effect for Monroe County through December of 2008.
FIRM was the first organized group of community activists to bring these windstorm inequities to the attention of the Florida Office of Insurance Regulation; to Florida’s Legislature, Cabinet and Governor; and to the Florida delegation to the U.S. House of Representatives. We have also been instrumental in educating homeowners regarding the insurance mitigation and crediting process.
Our grassroots organization has grown from the original 32 members to over 5,100 active members in less than 15 months and continues to welcome new members. If you are concerned about your residential, condominium or commercial property insurance rates, please join us in our continuing fight to bring fair and equitable rates to the citizens of Florida. FIRM membership is free. We need your support. As our membership numbers continue to grow, so does our influence on future legislative actions that continue to impact our property insurance coverage, deductible levels and rates. Help us to help you. Join FIRM today.
FIRM will continue to fight against excessive, discriminatory property insurance rates by staying active at the legislative level, monitoring initiatives and events that have the potential to impact our rates. We will also continue to support the development of a Federal National Catastrophe Program and/or a Coastal Catastrophe Plan.
Last Updated on Tuesday, 17 June 2008 11:17
Great American Realtor Days
Written by Jaclyn Stavropoulos
Thursday, 27 March 2008 14:03
I just returned from a two day energizing event at our State’s capital of Tallahassee. Nearly 1,000 Realtor’s were there to speak to our representatives to advocate Realtor’s and Florida homeowner’s biggest concerns for 2008. What a presence we had on our capital! The power of our Association was phenomenal!
Myself along with Jimmy Lane and Karen Lane of the Key West Association of Realtor’s had a personal meeting with our Representative, Ron Saunders. We discussed issues that we felt were important to our local clientele and homeowners here in the Florida Keys; Such as affordable housing, property insurance, property tax relief, and health insurance for Realtor’s. Ron Saunders was on top of it, giving us great hope for his plans this year. He is a great ally to all of us.
Ron is pushing for another tax cut for non-homesteaded properties to bring it down to a 5% cap! You can apply for the homestead exemption and receive a cap of 3% per year and a $50,000 exemption only if it is your primary residence. For those second homes, commercial properties and vacant land there had been no cap on taxes before this year when we passed Amendment 1 (that’s a whole other topic I’ll fill you in on later!) Amendment 1 gave the non-homestead properties a 10% cap. The Florida Association of Realtor’s members and president Chuck Bonfiglio with the help of representatives like Ron Saunders, Governor Charlie Christ, and Senator Mel Martinez are all pushing for a 5% cap! That is GREAT NEWS for our housing market! We can expect this to help turn our market back around! An informal poll was taken with Florida Realtors, they have shown a tremendous increase in the number of homes under contract since the passage of Amendment 1. How exciting!
If you have any questions on Amendment 1 or our goals for this year feel free to contact me, Jaclyn Stavropoulos for more information. I am heavily involved with these issues that affect all of us. I am the Public Policy Representative and Chairperson for the Realtor’s Political Action Committee for our local Association the Florida Keys Board of Realtors.
Thank you for reading and I hope you enjoy these tax cuts, I know I will!
Last Updated on Monday, 31 March 2008 10:36
When it's time to sell
Written by George Wilson
Monday, 10 March 2008 22:36
One of the most important decisions when considering the sale of your home is one that's oft overlooked. It's the decision to sell. What I mean is that, especially in a soft market, it's important to make the commitment. If the idea is to test the market, you're not ready to sell. If your idea is that "I'll sell if I can get my price", this is not the time. It's time to admit to yourself you're ready to be here another 3-4 years. Maybe longer. Not the worst thing in the world. Hey, it's the Keys!
If, however, you've decided it's time to write your life's next chapter, it will help to take the long view. You may not be selling at what I call a pre-Wilma price, but your appreciation over the last 8-10 years is nothing short of amazing. In almost every case, the increase in real estate prices in the Keys has outpaced the rest of the country. Take heart in the fact that it's a bigger buyer's market almost anywhere you're headed.
When you call for an opinion of value from one of our highly trained professional agents, (yeah, I know they all say that, but ours really are!) you're going to get the truth. It's easy to tell people what they want ot hear. It's much better in the long run to support an opinion with fact, and use the facts to your complete advantage in the sales process. Homes properly priced are certain to sell quicker than those with a "wish" price. In the current market, proper pricing is at, or slightly below, the last comparable sale. It is imperative to price the home within 5% of where it will appraise once it's under contract. Nothing is more disappointing than selling your home, only to have the process come apart prior to closing. Too often sellers worry about having room to negotiate. If there's only one point you take from this article, make it this: Properly Priced Homes Sell. You're hiring us to market the property, and handle the negotiations and closing process. Your agent is well trained to handle objections, including those to the asking price. Give a Prudential Keyside Properties agent a proper price, and stand back and watch 'em work. The one most helpful thing you can do is Price to Sell.
Last Updated on Friday, 19 March 2010 09:59
How Your REALTOR Keeps You And Your Home Safer
Sellers, one of the best reasons to hire a REALTOR(r) to represent your home in the marketplace is for security reasons. Realtors are trained to help protect your safety while promoting your home to buyers in a wide variety of mediums from the Internet to the sign in your yard.
Because they work closely with the public in unique ways, Realtors are considered by law enforcement officials to be in a high risk profession. Realtors are mobile, work in a variety of locations, and are often in the company of consumers whom they may not know well. To protect their own personal safety, as well as your property, Realtors have evolved a number of safety guidelines that might be helpful for you as a consumer to know.
Selling in the Keys
